Passion
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- Feb 2, 2021
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- #61
Yes, Ralph Lauren is the USOC's sponsor. The USOC doesn't pay Ralph Lauren anything.
Just like USAG isn't paying Core Hydration to have their water bottles all over the place. Core Hydration is paying USAG to be allowed to do that, and have their name in the title of US Classic, and to be able to put that they're an official sponsor of USA Gymnastics on the labels of their water bottles.
"USOC sponsorships are normally worth between US$2 million and US$3 million per year, but Polo Ralph Lauren will not be paying anything up front. Instead, as well as providing the clothes, it will pay the USOC a royalty of 10 per cent from the sale of any items carrying the Olympic seal."
Just like USAG isn't paying Core Hydration to have their water bottles all over the place. Core Hydration is paying USAG to be allowed to do that, and have their name in the title of US Classic, and to be able to put that they're an official sponsor of USA Gymnastics on the labels of their water bottles.
"USOC sponsorships are normally worth between US$2 million and US$3 million per year, but Polo Ralph Lauren will not be paying anything up front. Instead, as well as providing the clothes, it will pay the USOC a royalty of 10 per cent from the sale of any items carrying the Olympic seal."
Polo Ralph Lauren to outfit USA Olympic teams - SportsPro
Polo Ralph Lauren has extended its sponsorship of the US Olympic Committee, and will outfit the US Olympic Teams at the 2010 and 2012 Olympic Games.
www.sportspromedia.com