Alright, I'm going to say one more thing about this and I will happily shut up and/or remove this post if the mods find it inappropriate. I got the information from my initial post from a
Forbes article. I didn't particularly want to share the article because I found it strongly editorial (i.e., slanted) and it's difficult to separate the author's views from Sey's. That said, unless the author is wildly misframing the company, I think there is enough information to conclude that this is an anti-trans enterprise.
Again, happy to remove this if it's deemed inappropriate.