So you are saying that gymnastics is a "only women can be involved" sport? Only to be enjoyed by women, only women should have a say in the sport? You don't see the sexism of that? Should all male coaches be eliminated?
Regardless, it has nothing to do with the marketing of men's sports and trying to make women "conform" to men's views. It has to do with the macro trends of college sports, of which men's college football and basketball are at the forefront. Scan any college football message board and you will find plenty of fans bemoaning changes, complaining of how these changes are turning away the fans, and making the sport unwatchable. Yet these sports continue to do better from a TV revenue standpoint than they have ever done before. The SEC this week just announced that the TV revenue checks to EACH school was around $53 million (the Big10 was comparable, all the other conferences were in the $10-15 range for context). You would be naive to believe that that type of money does not get a seat at the table when it comes time to planning what the "product" is going to look like on TV. That's all I am saying, we can complain all we want about the purity of the sport, but its not going to move the needle until TV believes it will.